Make it stand out

advertising Information

I offer specialized guidance for the platforms that matter most to your business:

Google Ads Consulting

Keyword research and selection strategies to target relevant audiences.

  • Ad copywriting best practices to create compelling and high-converting ads.

  • Campaign setup and structural recommendations for optimal performance.

  • Guidance on utilizing various Google Ads campaign types (Search, Display, Shopping, Video).

  • Performance monitoring and optimization strategies to improve ROI.

  • Understanding and leveraging Google Ads extensions and features.

Meta Ads (Facebook and Instagram) Consulting

Audience research and targeting techniques, including custom and lookalike audiences.

  • Ad creative best practices for visually engaging and effective social media ads.

  • Campaign objective selection and strategic setup for optimal delivery.

  • Guidance on utilizing different ad formats (image, video, carousel, etc.).

  • Performance tracking and optimization strategies specific to Meta's platform.

  • Understanding and leveraging Meta Pixel and conversion tracking.

Other Digital Advertising Platforms

Depending on your business needs, I can also provide guidance on other platforms such as LinkedIn Ads, Twitter Ads, and more.

Data-Driven Optimization and Analysis

Making informed decisions based on performance data is critical for maximizing your advertising spend. My consulting includes:

  • Setting up proper tracking and analytics for your campaigns.

  • Analyzing key performance metrics to identify areas for improvement.

  • Implementing A/B testing strategies for ad creatives and landing pages.

  • Providing regular reports and insights on campaign performance.

  • Adjusting strategies based on data to continuously improve results.

Budget Management and ROI Focus

Ensuring your advertising budget is used effectively is a top priority. I provide guidance on:

  • Developing realistic advertising budgets based on your goals.

  • Allocating budget strategically across different platforms and campaigns.

  • Monitoring ad spend and identifying opportunities for efficiency.

  • Analyzing your return on advertising spend (ROAS) and providing strategies to improve it.