MEDIA KIT

Glenn R. Beaver, Jr. (Vallis Castor)

Founder, BeaversDen – General Media (BVRDSDN)

Serving Veterans • Empowering Small Business Owners

1. About Glenn R. Beaver, Jr. (Vallis Castor)

Glenn R. Beaver, Jr.—known musically as Vallis Castor—is a creator, strategist, and advocate dedicated to elevating the voices of veterans and small business owners. With a background rooted in service, leadership, and creative communication, Glenn brings a mission‑driven approach to media, marketing, and community empowerment.

His work blends storytelling, digital strategy, and brand development to help underserved entrepreneurs and veteran‑led ventures gain visibility, credibility, and momentum.

Core Strengths:

  • Strategic communication

  • Veteran advocacy

  • Creative direction

  • Small business development

  • Media production & branding

2. About BeaversDen – General Media (BVRDSDN)

BVRDSDN is a creative and strategic media company built to support veterans, small business owners, and community‑driven brands. Through a mix of advertising, marketing, PR, and creative services, BVRDSDN helps mission‑focused organizations tell their stories with clarity and impact.

What BVRDSDN Stands For:

  • Service: Empowering those who serve and those who build.

  • Creativity: Turning ideas into compelling visuals, messages, and campaigns.

  • Strategy: Providing guidance that helps small businesses grow with confidence.

  • Community: Strengthening local economies through storytelling and visibility.

3. Mission Statement

To amplify the voices of veterans and small business owners through strategic media, creative storytelling, and accessible consultation—ensuring every mission, message, and brand gets the recognition it deserves.

4. Services Offered

Advertising & Campaign Development

  • Full‑service ad campaign creation

  • Targeted digital advertising

  • Social media ad strategy

  • Campaign management & optimization

Marketing Strategy

  • Brand positioning

  • Audience research

  • Content planning

  • Growth strategy for small businesses

Public Relations

  • Press releases & media outreach

  • Reputation building

  • Community engagement strategy

  • Veteran‑focused storytelling

Creative Services

  • Audio engineering and recording

  • Visual branding & identity

  • Graphic design

  • Video & multimedia production

  • Copywriting & messaging

Consultation (Flagship Service)

  • One‑on‑one strategic guidance

  • Business development support

  • Marketing & PR coaching

  • Veteran‑entrepreneur mentorship

5. Audience & Community Impact

BVRDSDN proudly serves:

  • Veteran‑owned businesses

  • First‑time entrepreneurs

  • Local small businesses

  • Community organizations

  • Creators and independent brands

Impact Focus:

  • Increasing visibility for veteran‑led ventures

  • Helping small businesses compete with larger brands

  • Providing accessible, affordable strategic support

  • Strengthening local communities through storytelling

6. Brand Values

Value What It Means Integrity Transparent, honest, mission‑driven work Service Supporting veterans and small businesses with purpose Creativity Bold ideas that stand out and inspire Empowerment Giving clients the tools and confidence to grow Community Building networks that uplift and connect

7. Founder’s Message

"Every veteran has a story worth telling. Every small business has a mission worth supporting. BVRDSDN exists to make sure those stories are heard and those missions succeed."
— Glenn R. Beaver, Jr. (Vallis Castor)

8. Contact Information

BeaversDen – General Media (BVRDSDN)
Founder: Glenn R. Beaver, Jr. (Vallis Castor)
Location: Nashville, Tennessee
Services: Advertising • Marketing • PR • Creative • Consultation

glnn@bvrsdn.com

(615)398-0311